An honest read on your business
Valuation, scalability, and the gaps no one's named for you yet.
A private, three-day working room for founders doing $3M to $30M — built to surface the gaps holding your business in "no man's land," map the path to a premium exit, and equip you to build, sell, and secure on your terms.
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Most founders doing $3M to $30M are stuck in what we call "no man's land" — too big to use small-business answers yet not structured enough for institutional capital. Over the next three days we'll focus on instilling four insights that support founders on their journey to be exit-ready.
Valuation, scalability, and the gaps no one's named for you yet.
The economics of a business that actually pays you, not one that just employs you.
Operational decoupling, so the business runs without your hands on every decision.
A clear path from where you are to a premium exit, and the strategy to keep what you build.
By the end of the event, you'll know exactly where you are — and what the next twelve months need to look like.
You can't fix what you haven't measured. Most founders are flying on instinct, not numbers.
We open with the numbers most founders have never properly looked at — how acquirers actually value a business, and what the data says about who gets to sell and at what price. You'll see your company the way a buyer would, probably for the first time, and find out where it doesn't yet hold up.
Once you know the gap, the system has to be specific enough to close it.
This is the curriculum. What actually drives value, what's quietly capping it, and the sequence that gets a business from where it is to ready-to-sell. You'll know which part of that sequence you're in, and what the next twelve months have to look like.
Awareness is the first step. Proximity to advisors, systems, and operators is what compounds it.
This is where it turns into work. How to lead through a sale, what happens after one, and the operational decisions that make a business an asset rather than a job. You leave with a 90-day plan, a clear next step, and a room of founders who can hold you to both.
The exit isn't the finish line. It's the start of the wealth conversation.
The sale isn't the end of the story. Tax, estate, insurance, and how the money actually gets put to work afterward — so the freedom you built holds beyond a single transaction and across the people who come after you.
Every hour is built to move you from awareness to system to action — aspirational where it should be, surgical where it has to be.
The state of the market. How acquirers actually price a business. And a guided walk through your own numbers, the way someone considering buying you would do it.
What drives a company's value, what holds it back, and how a founder actually gets to a sale. Plus macro context from Mark Moss and case studies from people who've done it.
How to lead through a sale and what happens on the other side of one. The work that makes a company sellable in the first place. You leave with a 90-day plan and a room of founders who've taken it seriously.
No professional keynoters. Every speaker on this stage has run the playbook themselves — and is here to compress what took them a decade into three days.
Founder of The Journey Principles Institute and Custom Home Exteriors, creator of the Transform U Frame, and a recognized voice in life and business strategy. After overcoming homelessness, dyslexia, and ADHD, Scoggins built and scaled multiple businesses — and now spends his time helping operators do the same with the inner game intact.
Full-time investor, entrepreneur, and educator with 25+ years across markets. Host of The Mark Moss Show and Market Disruptors — teaching financial sovereignty, sound money, and the macro forces that decide where wealth gets built next. The macro context every founder needs before they think about an exit.
The room is qualified — every founder admitted is in the $3M–$30M range or clearly approaching it.
Oceanfront in Huntington Beach. Far enough from your desk to think clearly, close enough to home to come ready. The kind of room where founders actually do the work — and the kind of view that reminds you why the work matters.
Four events, one continuous arc. Each one takes the founder further down the same path — from running the business, to selling it well, to keeping what the sale created.
Three days in Huntington Beach. The numbers, the system, the room. If you're ready to stop running the business and start building one that can be sold, reserve your seat before Early Bird pricing closes.
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